Cookie Policy
Last Updated: March 18, 2026
This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly. This policy explains what cookies are, which categories we use on the NorthMap Learning website, and how you can manage your preferences.
NorthMap Learning Inc. operates from 100 Queen St W, Suite 4000, Toronto, ON M5H 2N2, Canada. If you have questions about cookies or how we use them, contact us at [email protected].
1) What cookies are
Cookies are small text files stored on your device by your browser when you visit a website. They help websites remember information about your visit, such as your preferences, session state, and (where permitted) how you interact with pages.
In addition to cookies, tracking technologies can include pixel tags and similar identifiers. Pixels typically work by loading a small resource that allows measurement of page views or conversions. Some measurement can also occur server-side (for example, recording a form submission event), depending on what you consent to and how the site is configured.
2) Cookies by lifespan and origin
Cookies can be categorized in a few practical ways:
- Session cookies exist only while your browser session is active and are removed when you close your browser.
- Persistent cookies remain on your device for a set period (for example, 90 days or 12 months) or until you delete them.
- First-party cookies are set by the website you are visiting (northmaplearning.ca).
- Third-party cookies are set by external providers that may be used for analytics or advertising measurement, depending on your consent.
3) Cookie categories we use
We group cookies into three categories. These categories align with our consent controls shown in the cookie banner and cookie preferences panel.
A) Essential cookies (always active)
Essential cookies are required for the website to function and for core features such as basic navigation, security, and remembering your cookie choice. These cookies do not require consent because without them the service cannot operate reliably.
B) Analytics cookies (consent required)
Analytics cookies help us understand how visitors use the site so we can improve content, navigation, and program information. When enabled, we typically use Google Analytics 4 (GA4) with IP anonymization or equivalent privacy settings. We use these insights to answer practical questions such as which pages are most helpful and where visitors might get stuck.
If you do not enable analytics cookies, the site will still work. We simply receive less information about aggregate usage trends.
C) Marketing cookies (consent required)
Marketing cookies are used to measure advertising performance and to show relevant messages to people who have previously visited the site. When enabled, these cookies may support remarketing, conversion attribution, and audience building (including custom and lookalike audiences) through providers such as Google Ads and Meta.
If you do not enable marketing cookies, you may still see ads elsewhere, but they should not be tailored based on visits to this site through our marketing cookie identifiers.
4) Cookie table
The table below lists cookies that may be used on this website. Actual cookies present in your browser can vary depending on your consent choices and whether third-party scripts are enabled.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
5) Third-party providers
Depending on your cookie preferences, we may work with the following types of service providers:
- Google LLC for analytics (GA4) and advertising measurement (Google Ads).
- Meta Platforms for advertising measurement and audience features (Meta Pixel and related tools).
- Cloudflare for content delivery and security-related functions that can involve request metadata such as IP address for threat detection and rate limiting.
We do not permit these providers to use site data for their own independent commercial purposes. Providers act as service partners to deliver analytics and advertising capabilities as configured by NorthMap Learning.
6) How to manage cookie preferences
You can manage your cookie choices at any time using the “Manage cookie preferences” link in the footer of the website. This will reopen the cookie banner and allow you to accept all, reject non-essential cookies, or fine-tune analytics and marketing categories.
You can also control cookies through your browser settings. Most browsers let you delete existing cookies and block future cookies. Note that blocking essential cookies may prevent parts of the site from working properly.
7) Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our services, legal requirements, or how we use measurement tools. When we update this policy, we will revise the “Last Updated” date at the top of this page.
8) Contact
If you have questions about this Cookie Policy or your privacy choices, contact:
- Legal entity: NorthMap Learning Inc.
- Address: 100 Queen St W, Suite 4000, Toronto, ON M5H 2N2, Canada
- Email: [email protected]
- Phone: +1 416 697 2849